The brief was to refresh and rejuvenate the Three Barrels brand packaging to increase its appeal to a younger, next-generation audience. Whilst maintaining relevance for its loyal consumer base, in a culturally relevant and contemporary way. This included a label appraisal and redesign, with an updated wordmarque creating a more visually appealing an elegant label design.
Role
Lead designer, working with the Design Director through concept, design development and refinement.
Lead designer, working with the Design Director through concept, design development and refinement.
Agency
Purple Creative, Farringdon, London.
Purple Creative, Farringdon, London.
