The brief
to create an off-pack 2D representation of the newly illustrated on-pack Sipsmith Swan illustration. The off-pack icon has been simplified and stylised, whilst retaining the character of the illustrative swan on the pack's main label. This helped to create a strong and cohesive brand icon, completing the brand logo as the core distinctive brand asset (DBA) within the visual identity. Two harmonious versions were created for both negative and positive use. Intended for use as as part of the logo lock-up or singulary as a stand alone brand icon.
Role
Sole designer, working from concept, through design development, refinement and crafting of the icon.
to create an off-pack 2D representation of the newly illustrated on-pack Sipsmith Swan illustration. The off-pack icon has been simplified and stylised, whilst retaining the character of the illustrative swan on the pack's main label. This helped to create a strong and cohesive brand icon, completing the brand logo as the core distinctive brand asset (DBA) within the visual identity. Two harmonious versions were created for both negative and positive use. Intended for use as as part of the logo lock-up or singulary as a stand alone brand icon.
Role
Sole designer, working from concept, through design development, refinement and crafting of the icon.
Agency
Purple Creative, Farringdon, London.
Purple Creative, Farringdon, London.
