Seco Herrerano Platinum, is a refreshing pre-mixed alcoholic drink. A combination of Seco Herrerano spirit, mixed with classic fruit flavours. Sold almost exclusively in Panama, and Latin America.
The challenge was to reposition the Platinum range to appeal to the new generation of premix drinks consumer, whilst retaining its existing customer base.
Using the instantly recognisable ’H’ from the Herrerano logotype to create an energetic and iconic shorthand for Platinum. With colourful flavour gradations – making it a fun, playful and upbeat..
Role
Working closely with the Creative Director, on concept and design development.
Working closely with the Creative Director, on concept and design development.
Agency
Purple Creative, Farringdon, London.
Purple Creative, Farringdon, London.
