The campaign is an illustrative collection of seven enriching reasons to choose Abuelo 7 Year Old, including process, flavour, and enjoyment. Brought to life by Martin Smith (Debut Art). The platform also included seven ‘rich’ social activation territories to inspire regional marketing programmes.
Role
Working closely with the Creative Director, through concept, art direction, design and campaign toolkit.
Working closely with the Creative Director, through concept, art direction, design and campaign toolkit.
Agency
Purple Creative, Farringdon, London.
Purple Creative, Farringdon, London.
