Hutchison Medi Pharma (HMP), are a China-based, medi pharma and biotechnology development company.
The abstract DNA letterforms of new logo make a virtue of the acronym, and is supported by a new wordmarque. The visual identity is designed to convey a sense of human creativity and interaction.
Role
Lead/sole designer. Through, concept, logo, visual elements, design, guidelines and artwork.
Lead/sole designer. Through, concept, logo, visual elements, design, guidelines and artwork.
