The liquid
Grande Couronne is the epitome of true opulence. Its name, meaning crown in French, is the promise of the pleasure to come.
Grande Couronne is the epitome of true opulence. Its name, meaning crown in French, is the promise of the pleasure to come.
This refined and elegant 26 year old whisky has been exclusively matured at The Glenfiddich Distillery. Finished in rare French Cognac casks that add extra lavish layers of sweet toasted oak and velvety aromas of café crème, brown sugar and soft spice.
Concept
In this showpiece creative, the filigree detail extends beyond the bottle. Starting as liquid gold, the metal solidifies into scrolling decorative filigree flourishes that halo the bottle. The whole effect is jewellery-like, and creates the abstract shape of a crown to imply the ultimate luxury.
In this showpiece creative, the filigree detail extends beyond the bottle. Starting as liquid gold, the metal solidifies into scrolling decorative filigree flourishes that halo the bottle. The whole effect is jewellery-like, and creates the abstract shape of a crown to imply the ultimate luxury.
Agency
Purple Creative, Farringdon, London.
