Castrol identified eight industrial products to hero as ‘strategic power brands’. Sitting under the masterbrand, they needed an identity to represent their individual product attributes and unite them as a family.
This was bought to life using ‘Fluid In Action’, a memorable CGI graphic – a visual metaphor for each lubricant’s performance and attributes.
Bespoke logos, tone of voice and a design system allow each strategic brand to be expressed consistently and coherently.
Role
Working closely with the Creative Director, through concept and design elements, such as creation of bespoke logotypes and brand guidelines.
Working closely with the Creative Director, through concept and design elements, such as creation of bespoke logotypes and brand guidelines.
Agency
Purple Creative, Farringdon, London.
Purple Creative, Farringdon, London.
