Bringing a new edge to trading with Axi’s rebrand Axi is a top 10 global broker with 60,000+ customers worldwide, run by a team whose outlook feels fresh for financial services. When asked to help them rebrand, Purple Creative had to do something to reflect their status, passion and vibrancy. Shaped by a single-minded, powerful purpose: ‘to give traders and partners the edge they need to succeed’, a new strategy was created. the 'Axi edge' – the visual and verbal glue that brings our brand world to life. The edge runs through everything, from striking designs to compelling lines, ensuring cut through on a digital stage.
Role
Working closely with the Creative Director – logo concept and design refinement and design system development.
Working closely with the Creative Director – logo concept and design refinement and design system development.
Agency
Purple Creative, Farringdon, London.
Purple Creative, Farringdon, London.
