Aircel, is one of the largest telcos in India. With an ever increasing range of product and services, the brand was becoming tired, with a need to remain relevant in a fiercely competitive and ever changing market.
The brand was repositioned so that it connected with the modern and informed consumer. Creating a brand with an empowering brand proposition – ‘with Aircel, you can’. The refreshed visual elements convey a more confident and expressive look and feel.
Role
Lead/sole designer, through concept, design development to final design.
Lead/sole designer, through concept, design development to final design.
Agency
The Wham Agency, London.
The Wham Agency, London.
